| | The work plan consist of three
phases:
Phase I:
Conceptual framework The main tasks of this phase:
- The "Stages of Change" in Awareness from the TAPESTRY research project
as well as the findings from the Tapestry "Common Assessment Framework Guide for
Case Study Partners" will be prepared for all partners to make sure to tackle
the demonstration campaigns the way the are suggested there.
- Defining
more exactly, what the "personal benefit" approach in non motorised modes of transport
is and its relevance for clean urban transport
- Getting acquainted with
the best practise in the field of travel awareness - gained from the already available
TAPESTRY Deliverable "the state of the art"
- Define the demonstration
projects more precisely o Demonstration guidelines
Phase II:
Demonstrations
Within this phase there will be several campaigns within the demonstration projects:
- Public Transport as the backbone of urban transport in Gdansk - general
awareness campaign against fast rising car use in urban transport
- Awareness
campaign for cycling in Ghent o Awareness campaign for promoting Bike&Ride Facilities
in Ghent
- "Bio Transport" - Campaign to achieve awareness on personal
viable options for cycling in Vilnius
- "Patients opt for movement" -
Campaign on personal benefit (focus on health and fitness) for non motorised modes
of transport on everyday trips
- "Keep moving" - Campaign on multiplication
and consolidating behaviour for people who already switched to non motorised modes.
- Promoting the new tramline as an alternative mode of transport to the
car and achieving for a positive opt.
- Campaign on winning pupils for
public transport for leisure time trips and using them as multiplier for their
parents / relatives etc (special focus on the age of 15/16 which is the age of
first motorisation) Campaign for consolidating behaviour in favour of existing
car pools and the advanced services in public transport.
Phase III:
Documentation and Dissemination the phase will use several innovative means
to document and disseminate the results and conclusions of the project. Some of
them are direct spin-offs of the demonstrations.
Planned are: -
Website, brochure, reports
- Electronic presentation material o National
/ regional workshops for decision makers
- Postcards o Booklet
-
Making use of other networks or websites (e.g. EPOMM, ELTIS) as well as presence
on relevant conferences o Any combinations of these This three-phased approach
ensures a gradual and systematic building-up of know-how and materials on the
TAPESTRY approach. From month 7 on, the documentation and dissemination phase
starts to use this and will quickly develop into an effective dissemination process
reaching out to the relevant target groups in Europe.
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